Lately I’ve been trying to get away from thinking too much about how to run my business. Instead I’ve been trying to focus on why. Why do I do what I do? It’s a much tougher question than it seems.
So why do I care? I believe that I need to understand the why so that I can truly understand what will make me happiest and most successful, both in my business and in my life. It’s easy for me to do things because they need to be done. It’s hard for me to figure out what I need.
Several people have suggested the book Start with Why by Simon Sinek. Sinek writes that most people and companies know WHAT they do and some know HOW. But few people and companies understand WHY they do what they do.
I’ll let you know what I learn from the book and about myself (well, unless I learn that I should be talking to a therapist) as I go through it.
Do you know WHY you do what you do? What sets you apart?